KELLY SAUNDERS

This integrated campaign for GW's online MPH program was necessary during the onset of the COVID-19 pandemic. We set out to focus on two different areas to increase application submittals for wavering/dead prospects and those that have already been accepted but needed a push with authentic testimonials to make their final decision. The campaign included paid social motion ads, GDN ads, paid landing pages, and user-generated video that required us to create instructions and guidelines for students to create quality content.

 

Role : : Art + Creative Direction and Design

Design: Charei Mace and Jasper Kange. Video production and animation: Rae lewis Krisky and Leah Favia